Archivos por mes: mayo 2017

Flowers of Colombia: new brand that will identify Asocolflores and its members

The Colombian Association of Flower Exporters (ASOCOLFLORES) will introduce today its brand “Flowers of Colombia”, which will be used to position Colombian flowers abroad. The new brand will be unveiled in Bogotá at Proflora 2017, one of the world’s largest flower trade show. Asocolflores CEO, Augusto Solano, stated that “This brand will allow us to…

The Surprisingly Complex Journey a Rose Takes from Colombia to Chicago

A fourth of all freight shipments in the country passes through Chicago at some point—that’s why the city has a booming logistics industry, a business that you’ve probably never heard of but can’t live without. C.H. Robinson, a major local player profiled in Chicago’s May issue, coordinates the shipping of a billion dollars’ worth of goods every week.…